{"id":31,"date":"2026-07-04T08:35:22","date_gmt":"2026-07-04T08:35:22","guid":{"rendered":"https:\/\/ethicalfarmerslk.com\/?page_id=31"},"modified":"2026-07-05T04:54:22","modified_gmt":"2026-07-05T04:54:22","slug":"about-us","status":"publish","type":"page","link":"https:\/\/ethicalfarmerslk.com\/?page_id=31","title":{"rendered":"About Us"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Ethical Farmers (Pvt) Ltd<\/strong> is a Sri Lankan producer, processor, and exporter of premium organic spices, herbs, essential oils, coconut products, and other value-added agricultural products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Established in <strong>2015<\/strong>, Ethical Farmers was founded with a simple yet powerful purpose\u2014to create a business that delivers lasting value to the smallholder farmers who cultivate Sri Lanka\u2019s rich agricultural heritage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than an export company, Ethical Farmers represents a new model of responsible business where commercial success is measured not only by financial performance but also by the prosperity of farming communities, environmental stewardship, and long-term sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Ethical Farmers proudly serves as the <strong>Business Arm of the Small Organic Farmers Association (SOFA)<\/strong>, connecting certified organic smallholder farmers with customers around the world through ethical sourcing, responsible processing, and transparent trade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our guiding principle is reflected in our promise:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ethically Grown. Fairly Shared.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Every product we export is ethically cultivated by dedicated smallholder farmers, and every success we achieve is shared with the communities that make it possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Our Story<\/h3>\n\n\n\n<p class=\"alignfull wp-block-paragraph\">Ethical Farmers was founded in <strong>2015<\/strong> by <strong>Mr. Bernard Ranaweera<\/strong>, whose vision was to establish a business that could provide long-term economic sustainability for Sri Lanka&#8217;s organic smallholder farmers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recognizing that farmers often receive only a small share of the value created in international markets, Mr. Bernard envisioned a company that would move beyond simply purchasing agricultural commodities. Instead, the company would invest in processing, value addition, quality assurance, international certifications, and direct exports, allowing farmers to participate in higher-value global supply chains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In <strong>2025<\/strong>, Ethical Farmers entered a new era with the establishment of its modern spice processing operations under the leadership of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mr. Bernard Ranaweera<\/strong> \u2013 Chairman<\/li>\n\n\n\n<li><strong>Mr. Lahiru Ranaweera<\/strong> \u2013 Managing Director<\/li>\n\n\n\n<li><strong>Mr. Madhuka Ranaweera<\/strong> \u2013 Chief Executive Officer &amp; Executive Director<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Together, the leadership team combines decades of experience in agriculture, export manufacturing, food safety, international trade, quality management, and sustainable business development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company remains a family-owned enterprise whose success is measured not only by financial growth but by the positive impact created for thousands of farming families across Sri Lanka.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Business Philosophy<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Our philosophy is simple:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When farmers succeed, everyone succeeds.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than maximizing profit at the expense of producers, Ethical Farmers believes in creating shared value through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fair pricing<\/li>\n\n\n\n<li>Ethical sourcing<\/li>\n\n\n\n<li>Value addition in Sri Lanka<\/li>\n\n\n\n<li>Sustainable agriculture<\/li>\n\n\n\n<li>Environmental stewardship<\/li>\n\n\n\n<li>Social responsibility<\/li>\n\n\n\n<li>Long-term partnerships<\/li>\n\n\n\n<li>Complete transparency<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Every kilogram of product exported represents the hard work of smallholder farming families who have dedicated themselves to sustainable agriculture.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Business Arm of the Small Organic Farmers Association (SOFA)<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Ethical Farmers proudly represents the commercial and export arm of the <strong>Small Organic Farmers Association (SOFA)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This unique relationship is founded on trust, transparency, and a shared commitment to improving the livelihoods of Sri Lanka\u2019s organic smallholder farmers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A formal <strong>Memorandum of Understanding (MOU)<\/strong> was signed during the SOFA Annual General Meeting in the presence of its member producers, establishing Ethical Farmers as the exclusive purchaser of spices produced by SOFA members.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under this partnership:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All agricultural raw materials are sourced exclusively from SOFA member farmers.<\/li>\n\n\n\n<li>Products remain fully traceable from farm to export.<\/li>\n\n\n\n<li>Farmers receive transparent and competitive prices.<\/li>\n\n\n\n<li>Additional financial benefits are returned through the <strong>Ethical Farmers Premium<\/strong>.<\/li>\n\n\n\n<li>A portion of company profits supports both farming communities and the continued development of SOFA.<\/li>\n\n\n\n<li>Long-term purchasing commitments provide market stability and encourage sustainable organic farming.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike conventional supply chains, our business model ensures that value flows back to the communities where it originates, creating a cycle of shared prosperity.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Vision<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A world where ethical organic agriculture thrives, nourishing people, sustaining our planet, and creating lasting prosperity for smallholder farmers.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We envision a future where farming communities are fairly rewarded, biodiversity is protected, and responsibly produced organic products connect rural producers with consumers worldwide through trust, transparency, and shared value.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Mission<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Empowering farmers, fostering transparency, and delivering responsibly produced organic agricultural products that create shared value for people, communities, and the planet.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the Business Arm of the Small Organic Farmers Association (SOFA), we are committed to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empowering smallholder farmers through equitable partnerships and sustainable livelihoods.<\/li>\n\n\n\n<li>Creating value through ethical sourcing, responsible processing, and international market access.<\/li>\n\n\n\n<li>Maintaining the highest standards of food safety, quality, traceability, and organic integrity.<\/li>\n\n\n\n<li>Protecting biodiversity and promoting environmentally responsible farming.<\/li>\n\n\n\n<li>Returning value to farming communities through the Ethical Farmers Premium and fair benefit sharing.<\/li>\n\n\n\n<li>Delivering authentic, single-origin Sri Lankan organic products trusted by customers around the world.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Ethical Farmers (Pvt) Ltd is a Sri Lankan producer, processor, and exporter of premium organic spices, herbs, essential oils, coconut products, and other value-added agricultural products. Established in 2015, Ethical Farmers was founded with a simple yet powerful purpose\u2014to create a business that delivers lasting value to the smallholder farmers who cultivate Sri Lanka\u2019s rich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":97,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ethicalfarmerslk.com\/index.php?rest_route=\/wp\/v2\/pages\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ethicalfarmerslk.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ethicalfarmerslk.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ethicalfarmerslk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ethicalfarmerslk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31"}],"version-history":[{"count":3,"href":"https:\/\/ethicalfarmerslk.com\/index.php?rest_route=\/wp\/v2\/pages\/31\/revisions"}],"predecessor-version":[{"id":96,"href":"https:\/\/ethicalfarmerslk.com\/index.php?rest_route=\/wp\/v2\/pages\/31\/revisions\/96"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ethicalfarmerslk.com\/index.php?rest_route=\/wp\/v2\/media\/97"}],"wp:attachment":[{"href":"https:\/\/ethicalfarmerslk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}